Press, Awards & Recognitions
November 2012 - Speaking at Pasadena City College 200+ Audience
Award winning marketer and founder of Gray Hat Web (previously Serentivity), a Los Angeles based web design and marketing agency, Yan Huang, was invited to speak at Pasadena City College for their honors society on the topic of Internet marketing on Tuesday, November 20th, 2012. There was palpable excitement in the crowd of more than 200 people as Huang's infectious energy revealed his unconventional strategy and insight on creating a "perpetual lead generation machine" through channeling targeted traffic and forging an online reputation.
The community college's academic club invited the speaker to their campus to bring a modern, cutting edge perspective on marketing in today's information technology age.
"The first step is to drive traffic to your website. However, there are tons websites with hundreds of visits per day and do not make a single sale. What happened? Leads are not converting to sales. The secret to conversions is forging a flawless online reputation. Reputation is the cornerstone of power. Ultimately, when you control what they see when they search you, you can leverage that power to have them purchase your product or service," stated Huang.
Huang, who grew up in the San Gabriel valley but currently resides in Los Angeles, explained to the young entrepreneurs how he leveraged this timeless principal of reputation that he applied for his business to his personal life, and managed to purchase a house. "At age 20, without a consistent payroll check every month for 10 years or even 5 years, it was quite difficult to get approved for any kind of mortgage loan but through the online reputation I created for my business at the time and the consistency in monthly revenue, I was finally able to get one lender to do it. If I came off like a freelancer, I probably I would not have gotten approved," Huang explained.
"I love what I do and I would not trade it for anything else in the world. I get job offers left and right from being a designer, develop[er], management to head[ing] their entire marketing department, but I turn them down. I love what I do and you can see that from my work." Huang commented towards the end of his speech.
The speech left the audience of college students motivated and excited about their own futures.
Click here to view full press release on Yahoo! News.
October 2012 - Gray Hat Web Receives 2012 Los Angeles Award
LOS ANGELES October 3, 2012 -- Gray Hat Web (previously named Serentivity) has been selected for the 2012 Los Angeles Award in the Web Site Design & Development category by the Los Angeles Award Program.
Each year, the Los Angeles Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Los Angeles area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 Los Angeles Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Los Angeles Award Program and data provided by third parties.
About Los Angeles Award Program - The Los Angeles Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Los Angeles area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Los Angeles Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
Click here to view full press release.
November 2012 - Speaking at LA/SFV Business Meetup
Yan speaks at the Los Angeles / San Fernando Valley Business Meetup group on Internet marketing.
Click here to see details.