Search Engine Marketing (SEM) & SEO - Los Angeles Marketing

Gray Hat Web provides a holistic marketing approach that starts from assessing the bottom line and identifying the issues of your online marketing campaign to tangibly helping you increase revenue. We do not send out generic SEO or PPC proposals swapping out your company’s name and the targeted keywords. We consult thoroughly with our clients and provide a strategic plan of action. It is a collaborative process that allows us to get underneath the skin of our client’s customers, which allows us to market to them.

What we observed working with our own clients is a consistent pattern that our clients would throw money into advertising avenues to buy impressions and traffic, so that is not a problem. The problem is more often than not, once the website is getting traffic, products aren’t selling the phone isn’t ringing, or the request quote forms aren’t getting submissions. We make our clients money by solving this problem.

Strategic Planning

No generic 20+ page PDF proposals swapping out your company name and targeted keywords. We will put together a plan of action that works. If there are execution components that we cannot fulfill. We will coordinate to make sure it happens.

Conversion Optimization

Increase sales by optimization the call to actions, whether it is your customers calling your phone number, purchasing a product online, or depending on the business, a contact form to follow up later.

Email Marketing

Optimize your email campaigns to increase in Inbox rate, open rate, and conversion response rate. We work with popular platforms including Constant Contact, iContact, MailChimp, Aweber, Sendstream, etc. We have worked with companies with several hundred thousand email addresses in their lists.

Reputation Management

We are your public relations agency on the Internet. We have professional content writers and editors. We help our clients increase the perception of their authority and credibility online by helping them get on major news distribution networks including San Francisco Chronicles, Yahoo! News, USA Today, New York Times, Wall Street Journal, etc.

Search Engine Optimization

We leverage the powers of SEO strategically. No generic keyword packages. We use it as a powerful reputation management tool as well as a lead generation tool.